The MyBrand feature provided by Feedburner is essential for two reasons: it allows people to subscribe to your Feedburner-optimized RSS feed via a URL on your domain, and it gives you the freedom to switch from Feedburner to another blog management tool in the future without having to change feed URLs. In this post I explain how to setup the MyBrand feature to work on a Wordpress blog. . . . → Read More: Setting Up Feedburner MyBrand On A WordPress Blog